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| FOR IMMEDIATE RELEASE |
CONTACT: Danny Lena
(312) 455-8100
peptalk@ameritech.net
FOR IMMEDIATE RELEASE September 28, 2006
PAPA LENA'S HEATHY FOODS BRINGS KID-TESTED,
PARENT-APPROVED
VEGETABLE CHIPS TO
FAMILY HEALTH AND FITNESS DAY SEPTEMBER 30 |
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CHICAGO (JULY 20, 2006) –– Papa Lena's Healthy Foods jumps on the city-wide
bandwagon to promote healthy living at Family Health & Fitness Day held at the
Westmont Park District on September 30. Nourish yourself with samples of Papa Lena's
crispy veggie chips while participating in the bevy of health-minded activities, from an
aerobics master class to information workshops.
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Whether you're 5 or 85, eating healthy food shouldn't feel like a punishment. And
considering the rise of type 2 diabetes and the epidemic spread of obesity, it's more
important than ever to offer your kids wise and appealing alternatives to typical
after-school snack food.
While most so-called "vegetable chips" are actually taro root infused with vegetable
juice or no-longer fresh vegetables doused in salt, Papa Lena's chips are fresh-from-the-farm,
locally grown poblano and red peppers, sweet potatoes and beets. Oven-roasted and then
coated with a kiss of olive oil and seasoned with spices and Mediterranean sea salt,
the chips are trans-fat- and gluten-free. Plus they offer all of the health benefits and
flavor inherent in vegetables, from beta-carotene and iron to fiber and calcium. |
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Advocating healthy living is nothing new to husband-and-wife team Danny and Maria Lena.
The couple spent the last 23 years touring the country as motivational speakers,
visiting classrooms to talk with kids about the importance of leading a drug-free life-style
and maintaining personal safety. Former national champions in fitness and kickboxing respectively,
Danny and Marie have also owned several health clubs across the city.
About a year and a half ago, Danny realized he was missing out on his life's calling.
Although today, Danny uses modern inventions to perfect his healthy, veggie chips,
his recipe is steeped in the Old World traditions of Calabria, Italy. Every fall after
Danny turned 10, he helped his Italian grandfather hang-dry vegetables in a shedini
(little shed) on their farm in DesPlaines, Illinois; come December they seasoned and
served the chips to their family. Over the past 40 years, Danny continued the tradition,
concocting thousands of chip-based recipes for his friends and family to enjoy.
Founding Papa Lena's was a perfect marriage of Danny and Marie's interests: their
passion for healthy food and the importance of family tradition. Fortunately Chicagoans
have been equally passionate about Papa Lena's products as the Lenas themselves.
In addition to selling at stores such as East Bank Club, Foodstuffs, Sam's Wine and Spirits
and Sunset Foods, Papa Lena's veggie chips were anointed the title of "Favorite Food"
in 2005 by the Chicago Tribune.
Grateful for their own success, Danny and Marie Lena are excited to spread the
love of heart-healthy food on September 30 at the Family Health and Fitness Day.
For additional information or to arrange an interview, please contact Danny Lena at
(312) 455-8100 or peptalk@ameritech.net. You may also visit www.papalena.com. |
| FOR IMMEDIATE RELEASE |
CONTACT: Danny Lena
(312) 455-8100
dlena@papalena.com
FOR IMMEDIATE RELEASE June 12, 2006
PAPA LENA'S HEALTHY FOODS TIE OLD WORLD TRADITIONS TO NEW,
LOCAL FLAVORS AT CHICAGO ORIGINALS' FIRST WINE AND FOOD FEST JUNE 22
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CHICAGO (JUNE 12, 2006) Papa Lena's Healthy Foods joins a celebration of
local, independent restaurants at ChicagoOriginals' first annual Food and Wine Festivalheld on Thursday, June 22 at 6 p.m. at Galleria Marchetti (825 W. Erie St.). Snack on
Papa Lena's Bodacious Beet Chips while enjoying an international selection of wine
and mouthwatering dishes from some of Chicago's most talented chefs. |
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Oven-roasted and seasoned to perfection, these aren't your average chips. With a patented
cooking process, locally grown beets and other vegetables including poblanos, red bell
peppers and sweet potatoes are kissed with olive oil for a big crunch. Trans fat and
gluten-free, these chips are a healthy addiction!
High-end, cutting-edge restaurants around the city, including Avec and Blackbird, use
Papa Lena's veggie chips as a flavorful garnish and recipe ingredient. Other customers
order platters of chips, along with Papa Lena's garlicky Roasted Red Pepper dip, for
parties, corporate events or fund raisers.
After a year and a half of appearing at events across the city and Chicago-area
suburbs–from demonstrations at Foodstuffs and the recent Fancy Food Show to
selling at Sam's Wine and Spirits and East Bank Club–Chicago husband-and-wife
team Danny and Marie Lena are expanding their sales across the Chicagoland area
(as well as across the nation through Internet sales). Their made-in-Chicago products
have received rave reviews from everyone who tastes them, including the title of one
of the Chicago Tribune's "Favorite Foods" in 2005.
Although today, Danny uses modern inventions to perfect his healthy veggie chips,
his recipe is steeped in the Old World traditions of Calabria, Italy. Every fall after
Danny turned 10, he helped his Italian grandfather work the vegetables in a shedini
(little shed) on their farm in DesPlaines, Illinois; come December they seasoned
and served the chips to their family. Over the past 40 years, Danny continued
the tradition, concocting thousands of chip-based recipes for his friends and
family to enjoy.
Reflecting on their various careers at the age of 50, Danny & Marie literally
cooked
up a new recipe for personal success. Fortunately they have years of
entrepreneurial
experience under their belts, including 23 years of
touring nationally as
motivational speakers. They took their own advice
that anything is possible
and started churning out thousands of batches
of chips in 2005. Steadfast and
determined, the couple went from
working out of their home kitchen for their
first event to selling at farmers'
market and renting space at Kitchen Chicago to accommodate the rapidly
increasing number of chips orders from around
the city. In 2006 they
opened their own storefront at 1438 W. Chicago Avenue.
Keeping up with the constant flow of orders as a mom and pop business is
a challenging task but one Danny and Marie welcome with open arms. From
working together on the stage and now in the kitchen, they're proud to call
themselves ChicagoOriginals. Look for them sharing the booth with chef
Didier Durand of Cyrano’s Bistro & Wine Bar. Tickets cost $60 in advance
and $75 at the door and benefit the March of Dimes.
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For additional information or to arrange an interview, please
contact Danny Lena at (312) 455-8100 or dlena@papalena.com
You may also visit www.papalena.com.
or http://chicagooriginals.com/
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| FOR IMMEDIATE RELEASE |
1-1-06 |
| Papa Lena’s Bursts Into the New Year |
Currently, Papa Lena's has three main line of products. Their
first and flagship product is their Papa Lena's Roasted
Sweet Red Pepper Chips, renowned for its freshness, uniqueness,
and quality ingredients. Originally introduced to
family and friends
two years ago, the market demand has grown and Papa Lena's
has responded with
increased production, new packaging and a
focus on distribution. To compliment their Roasted Sweet
Red Pepper
Chips,
Papa Lena's offers a second, fresh, totally
unique product, Bodacious Red Beet Chips. As exciting and
full
of
flavor as the Sweet Red Pepper Chips the market
demand is swelling even
faster for these sweet, crunchy
and
very
healthy snacks. The third
product is the Spicy Hot
Poblano Pepper Chips that are the hit
of the Latin food lovers.
Marie & Danny are Co-CEOs and have 28 years of experience
together, 26 of
those years married. The development of the
Papa Lena's Roasted Red Pepper Chips has been perfected
throughout generations from their Great Grand-Pa (Papa)
Giuseppe Demarco to Angelo to Danny and it is
now a part of the
Lena family history. This history has provided Danny & Marie
with incredible insight,
experience and industry knowledge that
reinforced their idea to start a food business from scratch.
Papa Lena's
is working hard to achieve the dream of being a
premier
healthy food manufacturer.
To find out more about Papa Lena’s Roasted Red Pepper Chips
go to www.papalena.com
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| FOR
IMMEDIATE RELEASE |
4-18-05 |
Fer
Forge Exhibit Opening Night Papa Lena’s
Peppers Chips Makes a Smashing Debut |
Chicago,
Illinois- It was opening night of the Fer Forge Exhibit
Friday April 15, 2005. The event took place at Architectural
Artifacts 4325 N. Ravenswood, Chicago. A show and sale
of French Iron Work and Design from 1920 to 1940. Many
of Chicago’s antique lovers gathered for the gala event.
One
of the highlights of the evening was Papa Lena’s
Roasted Red Pepper Chips. A Chicago based company,
Papa Lena’s Pepper Chips made the evening even more
enjoyable for those who came to see the exhibit. You couldn’t
help but notice the influx of people gathered around their
table sampling Roasted Red Pepper Chips, beets, poblanos,
hot pepper oil, and a sweet pepper dip. “Wow I have
never
tasted anything like this, finally a new product to hit the
market, I love it!” said Rachel Veltman of Profit Planners,
Inc.
“The
event was a success; everyone enjoyed the exhibit
and raved about the Peppers”, says Marie Lena owner
of Papa Lena’s Roasted Red Pepper Chips. It was a
magical
night filled with timeless works of art and authentic Italian
flavors by Papa Lena’s.
To
find out more about Papa Lena’s Roasted Red Pepper Chips
go to www.papalena.com
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| FOR
IMMEDIATE RELEASE |
4-9-05 |
Papa
Lena's Roasted Red Pepper Chips, Inc.
http://www.Papalena.com
info@Papalena.com
Papa
Lena's Roasted Red Pepper Chips Explodes Into
The Marketplace Bursting With A Unique And Savory Flavor.
Chicago,
IL -- April 9, 2005 -- So you think healthy and
wholesome snacks are boring and devoid of flavor? Exploding
into
the snack scene - Papa Lena's Roasted Red Pepper Chips offer a
unique and ethnic taste, rich with generations of family history.
This extreme taste sensation has never been experienced in a
snack this good for you. Healthy and bursting with flavor,
Papa Lena's Roasted Red Pepper Chips are THE alternative to the
same dull flavors and chips available today. Best of all,
they are
ready to order at http://www.Papalena.com.
Started by Danny
and Marie Lena, this woman owned company is
based on a recipe that has been handed down through the generations.
Danny Lena recalls: “As a child, I can remember
picking Melrose
peppers from Papa Lena's abundant garden in late September.
We would
string the peppers together in a garland and hang them to dry
for several
months in the “shedini” (little shed). In December,
our whole family would
remove the dried peppers from the strings and prepare them for
the
Christmas holiday. Only Papa was allowed to cook them, as this
was
a once-a-year treat. As the incredible aroma filled the air,
we would
rush down the stairs to devour the crispy delights!”
Now, with a patent-pending
technology and process, months become
days. Combined with Papa Lena's unique blend of virgin
olive oils
and special blend of spices, these healthy, intensely crunchy
snacks
burst with flavor in every bite!
Looking for some
crunch in your sandwich? How about adding a
POP to your pasta sauce? Spice up your soup or add some
zesty
crunch to that salad. The possibilities are endless! Simply
crush a
few peppers and spread them liberally on just about anything.
Papa Lena's Roasted Red Pepper Chips look hot, but they're not!
Family and friends
are a unique and important aspect of life at
Papa Lena's. Once you experience these wonderfully flavorful
snacks you too will be a member of the Papa Lena family!
For
information: http://www.Papalena.com
or
Contact:
mlena@Papalena.com
Phone:
800-877-7252
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